If your buyers can leave reviews of their purchases, there’s every chance that your product description has already been written for you. As the great writer and journalist Joan Didion once said, “We tell ourselves stories in order to live.” Or in this case, we tell ourselves stories in order to buy. While no online product description generator for e-commerce is perfect, using one as a tool rather than a replacement for human writers can save you time and money. Take this time to see how it makes sense, but also see how it feels. Hone your messaging by utilizing just a few words. If you’re still not convinced that you can write a good product description, you still have options. 14,000 people search for ‘lightweight tent’ every month, but 300 people search for ‘light weight tent’. Your store description is another area in which the text is submitted by eBay to Internet search engines, so again, choose your words carefully. Their 2012 commercial has now been viewed more than 25 million times on YouTube alone: The same humor that drove that video to success also drives sales on their website. If your store sells gift items or products for people’s homes, here are a couple of similar retailers that you can draw inspiration from: 4. If your product has reviews, half your work is already done! Use product descriptions to paint a before-and-after picture. Echo this vocabulary and ‘attitude’ in your product descriptions to present a more cohesive and consistent brand image. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. Or head to Quora and look at the language people use when talking about similar products. is a high priority for a new mum. It’s also been shown to break down people’s resistance to being influenced by advertisements.[*]. Another benefit of knowing your buyer persona is that. Here’s a look at The Day Heel that retails for $145 online:[*]. It’s time you’re going to see a handful of product description examples. Why limit yourself to just the benefits or features? In school, we learnt that a paragraph usually consists of 3-4 sentences. RYDER. Today, I’m going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. By the end of this article, you’ll know: But before you start reading, let’s make sure you fully understand what a product description is. Be careful, because this is not a concrete rule for all products. If your product is of a technical nature, You build a picture of yourself as an expert and your visitors are more likely to buy from you, You exceed the customers’ expectations and you create a very best buying experience, You give your customers all information on a plate, so you are saving your time on responding to customer enquiries by email/chat/phone. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. Redacción de artículos & Redacción de contenidos Projects for $10 - $30. Take a look at this real-life example from ThinkGeek, an online retailer selling sci-fi and pop-culture related products. In an attempt to provide actionable advice for as many businesses as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. With just one read, it’s simple to see why ThinkGeek are so well known for the product descriptions. Surely you can find a word that’s better than ‘great’. Surely you can find a word that’s better than ‘great’. “Say it to play it” used here by Google is a great example. It tells a story, echoing your brand’s image but is also informative and educating. The majority of stores tend to use descriptive texts. Using phrases like “All. Optimum Nutrition (from the example above) are able to provide so little information because they know that their buyer persona only cares about a few things. Buying something this expensive is a big decision! It’s no accident that Patagonia finds themselves on a list like this. “Ok” you might say, but what does a ‘gentle sprinkle of keywords’ look like? Which one would you rather create? Subaru doesn’t just get any product reviews; they get two from extremely reputable sources: Kelley Blue Book and Motor Trend. No quality writer is willing to write a dozen product descriptions for $10. A gentle sprinkle of keywords through your description is enough to make Google like your page and put it more toward the front page. They’ve spent years crafting and perfecting their well-known brand, and every single product description is an extension of that. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. A good product description is unique, different and tailored for every product. If you choose to use these services, be aware that ‘you get what you pay for’. Notice how many times they talk about “security” and “spaciousness”—two pain points faced by all families. In the bigger picture, your product description is where you tell the story that your photos can’t. By providing all the technical info about your product, you may answer your customer’s question before he even knew he had one. Do it again. Since you’ve been working on each description, it may be hard for you to see if it makes sense. Approaching your description with this mindset will make your product naturally appeal to your customer. The reader, a pregnant woman, is engaged by reading vocabulary that’s relevant to her situation. In this case, Subaru uses testimonials to increase completions of their lead generation form.[*]. In-depth product introductions. z o.o. The reason Ryder is on the list is their strange (but interesting) take on ecommerce website design. To describe a complex feature, it may be easier to just use a simple logo that represents a feature. If you can write meta descriptions as good as these your Google search result will … 14,000 people search for ‘lightweight tent’ every month, but 300 people search for ‘light weight tent’. Your customers will remember a picture that educates more than they will remember texts that describe. If you feeling that your SEO knowledge is lacking or needs a boost. There’s a big difference! Humorous material tends to be recalled at higher rates than non-humorous material. After reading all the intricate details of writing a product description you’re on your way to becoming a professional product description writer. Finding a great product description writer is simple. A product description is anything that gives your customer a bigger idea what the product is, what it does and how it can solve their problem. To generate unique product descriptions, use storytelling to build a history and lifestyle around your product. Many brands use videos, graphics and text to drive the point home. Online Store. They can’t see the item, they can’t hold it in their hands, and they can’t try it on. Now you know just about everything there is to know about writing a product description that sells. . Show shoppers know that you know what they’re going through. Inspire Uplift is a great example of a general dropshipping store.They are in business for a long time! This is a great indicator of how your product description ‘flows’. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. What are some of the best product descriptions you’ve seen? Now I recognize Subaru isn't going to have an "order now" button (it's not a traditional ecommerce site), but the first place buyers go when researching a car is online and so a great product description will make a lasting impression. Check out the following sample description for an online store’s top-selling product. But it’s easy to go too far in your pursuit to please Google, rather than your customer. That. Get your spelling 100% correct. I particularly love the use of the line “or out of the trunk of your car” here, as that is highly emotional for lots of entrepreneurs. You need to speak to their deepest fears, pain points, and desires. TIP: When thinking of the benefits of a certain feature, ask yourself ‘what does this feature let me do’ or ‘how does this feature make my life better? In the bigger picture though, product descriptions fill in the missing gaps that your product photography leaves. A quality product photo will show the shape, size, pattern and colour of your towels. You’re competing against similar products in your industry. This technique takes the shopper (metaphorically) on a journey from where they are now to where they want to be in the future. Translate from English to English and listen to the description being read back to you. First, address head-on what they’re looking for most in a product similar to yours. By having a clear definition of your buyer persona, you will be able to communicate your product in the best way. Another benefit of knowing your buyer persona is that you know the vocabulary that they use to communicate. “Tested on interns, not animals” is much more on-brand and memorable. There is a reliable formula that can be used if you’re unsure how to write a good product description. This formula can be used to create your own product description template you can repeat through your inventory and every product detail page. Don’t be afraid to be unique. The meta description is the snippet that appears below the blue link in Google search. We believe that if you look good, you feel good. However, when it comes to online t-shirt shops, creativity is high and there are plenty of designs that are worthy of mention. That’s the beauty of sarcasm and it can help you sell products. They need something to improve their lives that they couldn’t otherwise do or achieve without your product. Not all of them are good, but they’re shown here for a reason! Key Takeaway: Why do people shop? Their home page is not what most online stores look like. Here we can see a great example of a bad product description – there isn’t one. The Shopify Facebook store is a great way to promote your products. You don’t have to pull your compelling description out of your…head. Part of what makes them so successful is their ability to spark imaginations through storytelling—making customers feel what it might be like to have the product in their home. Bonus Material: Ecommerce Product Description Templates. Check a writer’s work history, but don’t necessarily ask for a product description sample – would you work for free? It’s time you’re going to see a handful of product description examples. Being aware and educated about SEO is great. Candles come in all shapes, sizes, smells, colors, and cases. This is not theplace to say, "Hi. You as a business owner are often putting your life savings and work into a new venture—which can take a toll. Have you had awesome press? Unless people are searching the App Store for you by name, you can’t depend on ‘direct’ traffic… so you’ve got to get comfy with the fact that you must stand out from the competition in your category based on these 2 factors alone:. Some products may not need anything other than a handful of dot points. If your ideal customer is creative, he will be able to see how the features benefit him. This Store Manager job description template is optimized for posting on online job boards or careers pages and is easy to customize. Download the free ‘SEO Essentials for Ecommerce ebook! Shopify Facebook Store Examples. Words that matched the user query get pulled out in bold. Retail examples of homeware stores and gift shops. And when you feel good you can do good for others around you. Get My "Ideal You" Product Description Template. Many sellers believe product descriptions must be short and to the point, and let the photos do the selling. Now you’re going to see how to create that persona. Even the most basic product description should highlight the features and outlines the benefits of the product. No copy/paste product description template can provide you with that. There is a reliable formula that can be used if you’re unsure how to write a good. Whether you’re a SaaS company or something else entirely, it’s important to try to establish a strong emotional connection between your customer and your product descriptions. Lean on your support team and pull language from the actual questions customers ask. But there’s another type of ideal Subaru shopper that their team has discovered over the years—sparking a new wave of creative product campaigns… Dog lovers. How does it differ from a traditional product description? Tip: Put your product description into google translate. Key Takeaway: Not all product descriptions are created equal, though lots of product descriptions are created the same. Must-have #3: Error-free writing. Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. Lamps and Co. know that comfort is a high priority for a new mum. Get desperate). The success of a clothing store depends largely on the people that work there. Shopify knows that a majority of their merchants are small business owners. Writing great meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write – but these meta description examples below do it well! Any good copywriter will tell you that the key to good writing is to talk about benefits, not features. Google ‘crawlers’ cannot see pictures, so they look at the ALT tag to see what your picture is about. DeWalt, the creator of the 14 oz Mig Weld Framing Hammer, does just that.[*]. satisfy scanners, customers that want necessary information, straight away. Product Description: Cheer on your favorite red and white team in eye-popping style with these red & white striped game bib overalls! If your product was created to solve a specific problem, tell the story of its invention in your description. Remember, it’s a hammer. It will make it easier for Google to understand that you’re selling a ‘lightweight tent’. Be descriptive and emotive, but keep it scannable. Product descriptions work hand-in-hand with quality product photography. The same item on Amazon has a product description of fewer than 20 words! Communicating your product’s value is easy when you follow a few simple tips. Notice how AppSumo asks very specific and strategic questions: Then, once you’ve internally answered “yes” to one or more of these questions, you’re presented with four case-studies of successful entrepreneurs that have been in your shoes before. But the truth is, photos can only convey so much value before words need to take over and create a story. To see the copywriting formula AppSumo uses to write product descriptions that make $250,000+ in 7-10 days, read this. They recently went from $205.2M to $389.3M revenue in just 365 days and are the third most visited website in the world in the “Business Services” category. This will give you a general framework for each product, and then you can add some additional special unique details about the item. Does your mum love you? Inspire Uplift Screenshot of their homepage. I don’t know about you, but that immediately makes me imagine hosting a party and this beautiful light hanging above. Not Dollar Shave Club. Write a Store Description. What I love about Everlane and the way they approach describing this heel (and other products) is that they speak in the language of their customers. It’s also worth mentioning that you should give your product descriptions an update every year or so. Too much humor and you’ll come across as abrasive; too little humor and it won’t have the effect that you want. By clicking Sign Up, you agree to our Terms of Service. Ratio Coffee is a beautiful Shopify store with a balanced colour palette and a smooth scrolling system that embodies the elegance of their products. Don’t turn your product description into a short novel. the language your customers use in their reviews, either on your site or on sites like Amazon. Product descriptions that tell and product descriptions that sell. is also important, so the description then explains the anti-allergy materials and gentle materials. Because…. And again until you have a finely-tuned description that is fewer than 10 words. As you just saw, good product descriptions tailor the vocabulary the to the buyer. Key Takeaway: The art of brevity is a magical thing when it comes to product descriptions. Shopify Online store Find the way forward for your business. You can easily go and download an online template or use a product description generator, but that may do you more harm than good. By writing accurate, educational, and engaging product descriptions, a copywriter serves their customers just as much as a sales associate does when someone walks through your shop’s front door. There are several useful tools to make a professional keyword research for your products. You may have overlooked it as you probably invest more time in technical things, like marketing and ecommerce conversion rate optimisation. In this post you’ll find four Shopify Facebook store examples to inspire your social shop! In fact, your product description is arguably your best opportunity to provide the heart and soul of that in-store experience for online shoppers. Writing great product descriptions takes work. How does it differ from a traditional product description? 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